December 3-6, 2009 Luxembourg

Intensive Film Marketing Training for European Film Professionals

• One to one consultancy
• Case studies
• Leading professional experts

Every film, big or small, cultural or mainstream, is trying to attract investors, public support, a director and cast, distributors, cinema exhibitors and eventually the cinema-going public.
No matter how good a film is, without a well conceived and cost-effective marketing plan, it has little chance of success in the very crowded and competitive marketplace.
The producer's role is to orchestrate the film's progress from developing the script, hiring the talent and securing finance to its sales and international distribution, but also to correctly position the film in the market.
It is essential for producers to be able to present a cost-effective marketing plan for each project.

The Film Marketing Workshop emphasizes a "hands-on" and practical approach using current films and modern marketing techniques.
The course is composed of presentations, workshops, demonstration and discussion and one-to-one consultations by leading professionals with each participant. During the one-to-one sessions participants present their projects and receive expert feedback and advice.
This 4-day intensive workshop is an in depth training for film professionals covering all the necessary stages of film marketing.It is designed to assist participants on how to position their films with a primary focus on the most cost-effective ways to market their projects and includes the following areas:

• pitching a project
• marketing to financiers
• budgeting marketing items
• planning cost-effectively
• approaching buyers
• completing pre-sales and sales
• attracting talent and securing finance
• using press and public relations
• briefing still photographers to convey adequate images of the film
• creating visual design (sales sheets, brochures, posters)
• working with trailers and showreels editors
• matching distributors' needs
• targeting international markets & festivals

All these aspects are analysed through current industry examples enabling participants to apply them to their own projects.

Pim Hermeling (Wild Bunch), Head of Studies

The team - subject to change - includes:

• Fraser Bensted/The Picture Production Company - trailers and showreels
• Vanessa Jerrom/Vanessa Jerrom Conseil - PR, festivals
• Dan Light (The Picture Production Company) - online marketing
• Thomas Mai (Trust Film Sales) - sales and distribution
• Stefan Rüll (Rüll Law Office) - legal issues
• Frans van Gestel (IDTV Film)

EAVE is one of the leading professional development organisations for audiovisual professionals in Europe renowned for its EAVE Workshops' established since 1989 as a training, project development and networking experience for European producers.
EAVE Plus was created in 2007 and offers the Film Finance Forum and Film Marketing Workshop (December 2009 is the next edition). EAVE Plus also works with many partners to offer a variety of workshops in Europe and internationally.
EAVE is co-financed by the MEDIA Programme and FILM FUND LUXEMBOURG as well as other partners. The financial support of these partners enables us to offer a high-profile event at very low cost. This comprehensive short course is particularly effective for producers wishing to gain a greater understanding of the marketing process both in broad terms and for individual films which in turn results in creating a successful company. It is also valuable for people working in sales, distribution and marketing departments. It is also a valuable experience for other professionals in the industry (e.g. regional and national funding institutions) and for relevant trainers and consultants.
Please note that the working language is English only.
The selection of a limited number of participants is based on the quality the application.
Deadline for application: October 15, 2009

• First participant (full fee) EUR 1.100,-
• Second participant (same project or company) EUR 500,-
• The full fee is lowered for graduates of the EAVE Producers Workshop and Film Finance Forum: EUR 800,-

Rates for non-EU participants:

• First Delegate (full fee) EUR 1.600,-
• Second Delegate EUR 1.000,-
• EUR 1.400,- for for graduates of the EAVE Producers Workshop and Film Marketing Workshop.

These amounts include accommodation in Luxembourg (on a maximum 4-day basis) and administrative and management costs. Travel arrangements have to be made and paid for by the participants.

EAVE grants 3 scholarships to candidates. A priority is given to professionals working in areas or regions with small production capacity or reduced geographic or linguistic markets or to those candidates whose countries don’t have a proper support mechanism in place (especially the new EU member countries). EAVE encourages applicants to first apply for financial support (scholarship) to their national authorities.

Please download the Application Form for the Film Marketing Workshop 2009 here and send it to Patricia Senova
Deadline for application: October 15, 2009

Download the feedback form here and send it to Patricia Senova

For further information about the Film Marketing Workshop, contact:
Patricia Senova Workshop Manager