Eave Film Marketing Workshop
! APPLICATION DEADLINE extended until Nov. 10 !
Every film, big or small, cultural or mainstream, is trying to attract investors, public support, a director and cast, distributors, cinema exhibitors and eventually the cinema-going public. No matter how good a film is, without a well conceived and cost-effective marketing plan, it has little chance of success in the very crowded and competitive marketplace.
The producers role is to orchestrate the films progress from developing the script, hiring the talent and securing finance to its sales and international distribution, but also to correctly position the film in the market.It is essential for producers to be able to present a cost-effective marketing plan for each project.
The Film Marketing Workshop emphasizes a "hands-on" and practical approach using current films and modern marketing techniques.
The course is composed of presentations, demonstration and discussion and one-to-one consultations by leading professionals with each participant. During the one-to-one sessions participants present their projects and receive expert feedback and advice.
This 4-day intensive workshop is an in depth training for film professionals covering all the necessary stages of film marketing.It is designed to assist participants on how to position their films with a primary focus on the most cost-effective ways to market their projects in the following areas:
- pitching a project
- marketing to institutional financiers
- budgeting marketing items
- planning cost-effectively
- approaching buyers
- completing pre-sales and sales
- attracting talent and securing finance
- using press and public relations
- briefing still photographers to convey adequate images of the film
- creating visual design (sales sheets, brochures, posters)
- working with trailers and showreels editors
- matching distributors?? needs
- targeting international markets & festivals
Film Marketing Workshop Experts
This comprehensive short course is particularly effective for producers wishing to gain a greater understanding of the marketing process both in broad terms and for individual films which in turn results in creating a successful company. It is also valuable for people working in sales, distribution and marketing departments. It is also a valuable experience for other professionals in the industry (e.g. regional and national funding institutions) and for relevant trainers and experts.
Deadline for application: November 1, 2008
First participant (full fee) 1,100 euros
Second participant (same project or company) 500 euros
The full fee is lowered for graduates of the EAVE Producers Workshop and Film Finance Forum: 800 euros.
The fee includes accommodation in Luxembourg (on a maximum 4-day basis) and administrative and management costs. Participants are required to meet their own travel arrangements and expenses.
Scholarships
Three scholarships are allocated for each Film Marketing Workshop. Each covers fees, hotel, subsistence and travel.
The scholarships are granted to promising candidates from the film industry in order to support him/her attending the training session. A priority is given to professionals working in areas or regions with small production capacity or reduced geographic or linguistic markets or to those candidates whose countries do not have a proper support mechanism in place.
EAVE encourages participants to first apply for financial support (scholarship) with their national authorities.
Please download the Application Form for the Film Marketing Workshop 2008 here and send it to Patricia Senova
Deadline for application: November 1, 2008
For further information about the Film Marketing Workshop, contact:
Patricia Senova Workshop Manager
