The Film Agency
New film-marketing agency with special 20% discount for EAVE members!
A new film-marketing agency is born today in Europe and EAVE members have a special 20% discount!
The new company based in Spain is a promotion solution created for producers, sales agents and distributors across the world. It offers a specialized portfolio of services in order to provide strategic planning since early stages of development and accompany the whole process with solidness and originality until the distribution of the film.
Understanding the needs of producers, The Film Agency offers consultancy services such as MD: Marketing doctor (marketing strategy in development stage), PMD: Producers’ Marketing & Distribution (promotion materials and releases during shooting) and RA: Raising Awareness (b2b tools for sales agents and producers). *
The agency director is Sarah Calderón, EAVE’S marketing expert. Sarah has a master degree in International Marketing at the Celsa-Sorbonne in Paris and an extensive experience in the international film distribution sector. Formerly head of the film department at Patofeo Films in Bogotá, Head of Sales at Philippe Bober’s Coproduction Office in Paris, Distribution Coordinator at Karma Films in Madrid and current consultant for the Media Programme and several Media Desks, Sarah has been able to get an insight of the independent industry from several angles understanding key aspects of film distribution.
Moreover the agency counts on a core team of advisors (among them Daniel Bajo, David Carrizales, Gaëlle Fillion, David Grumbach and Adrien Moisson) and a select number of partners who work on the campaigns on an outsourcing basis according to each project. This allows the agency to get adapted to all projects and budget sizes. The main current partners are: Binalogue, Nutone, Noobware and Sauvez la Reine.
The Film Agency believes it can help the film industry face new challenges. Currently many independent films get to have an extremely narrow distribution, often concentrated in highly cinephile sectors. Stronger and high-reach marketing tools could help to improve these results. Several factors in today’s world are clear opportunities for the film business. We believe that the advent of new media and online tools, the new elements in the consumption behavior (such as the VoD platforms), the branded content possibilities and the strong international networks are some of these new opportunities.
*All services (see details at www.thefilmagency.eu) are provided in consultancy mode and in executive mode. EAVE members discount = 20% until the 31st of December 2012.
Contacts
Sarah Calderón
sarah@thefilmagency.eu
+34 606 911 693
C/ Corazón de María 50 9A
28002 Madrid - Spain
Page published 26 January 2012.
