Take your film from script to screen
at the
Luxembourg, December 2010

Intensive Film Marketing Training for European Film Professionals

• One to one consultancy
• Case studies
• Leading professional experts

Every film, big or small, cultural or mainstream, is trying to attract investors, public support, a director and cast, distributors, cinema exhibitors and eventually the cinema-going public.

No matter how good a film is, without a well conceived and cost-effective marketing plan, it has little chance of success in the very crowded and competitive marketplace.

The producer’s role is to orchestrate the film’s progress from developing the script, hiring the talent and securing finance to its sales and international distribution, but also to correctly position the film in the market.

It is essential for producers to be able to develop a cost-effective marketing plan for each project.

The Film Marketing Workshop emphasizes a ‘hands-on’ and practical approach using current films and modern marketing techniques in a relaxed and inclusive atmosphere.

Much of the programme takes the form of a round table during which a variety of high level professionals make presentations and lead discussion. All participants are encouraged to take a full part throughout the workshop including working on marketing plans for an unreleased feature. During the one-to-one sessions participants present their projects and receive expert feedback and advice.

This 4-day intensive workshop is an in depth training for film professionals (e.g. producers, distributors, sales agents, marketing staff) covering all the necessary stages of film marketing.

It is designed to assist participants on how to position their films with a primary focus on the most cost-effective ways to market their projects and includes the following areas:

• pitching a project
• maximising the online environment
• marketing to financiers
• approaching buyers
• completing pre-sales and sales
• attracting talent and securing finance
• mastering legal issues
• budgeting marketing items
• planning cost-effectively
• using press and public relations
• briefing still photographers to convey adequate images of the film
• creating visual design (sales sheets, brochures, posters)
• working with trailers and showreels editors
• matching distributors' needs
• targeting international markets & festivals

All these aspects are analysed through current industry examples enabling participants to apply them to their own projects.

Pim Hermeling (Wild Bunch), Head of Studies

The team - subject to change - includes:

• Fraser Bensted / The Picture Production Company
• Dan Light / The Picture Production Company
• Thomas Mai / Festival Darlings
• Frans van Gestel / IDTV Film
• Joris Van Wijk / Legal Expert
• Susan Wendt / Trust Nordisk

This comprehensive short course is particularly effective for producers wishing to gain a greater understanding of the marketing process both in broad terms and for individual films which in turn results in creating a successful company. It is also valuable for people working in sales, distribution and marketing departments.

We also appreciate applications from other professionals in the industry ( e.g. regional and national funding institutions) and for relevant trainers and consultants.

Please note that the working language is English only.

Deadline for application: October 15, 2010

• First delegate (full fee) EUR 1.300,-
• Second delegate (same project or company) EUR 600,-
• The full fee is lowered to EUR 900,- for graduates of the EAVE European Producers Workshop and Film Finance Forum.

These amounts include accommodation in Luxembourg (on a maximum 4-day basis) and administrative and management costs. Travel arrangements have to be made and paid for by the participants.

EAVE grants 3 scholarships to candidates. A priority is given to professionals working in areas or regions with small production capacity or reduced geographic or linguistic markets or to those candidates whose countries don’t have a proper support mechanism in place (especially the new EU member countries). EAVE encourages applicants to first apply for financial support (scholarship) to their national authorities.

EAVE is a leading training, development and networking organization for producers and associated industry professionals. In addition to the well established European Producers Workshop and Film Marketing Workshop, we are involved in a variety of programmes in Europe, Asia, Latin America, Africa and the Middle East.

EAVE is co-financed by the MEDIA Programme, MEDIA Internationals and Film Fund Luxembourg. The financial support of these partners enables us to offer a high-profile event at very low cost.

Please download the Application Form for the Film Marketing Workshop 2010 here and send it to the EAVE office.
Deadline for application: October 15, 2010

For further information about the Film Marketing Workshop, please download the brochure
or contact
Esther Krausz,  Workshop Manager